Creating Content (and Context) for New Business Book

When he was writing his second business book, Robert A. Rudzki, president of management consultancy Greybeard Advisors, hired us to help him enhance his content and meet his deadlines. Here’s how we helped:

  • We provided a crisp critique of the first book draft, focusing on factors such as logic flow, message timeliness, redundancies, and use of sidebars and graphics.
  • Then, we worked on a series of in-depth interviews with executives from three companies, using results from each company’s diagnostic assessment plus secondary research to develop three 4,500-word case studies.
  • Rudzki then asked us to edit the entire manuscript on a tight timeline, and to provide recommendations for marketing the book, titled “Beat the Odds.”

Available on Amazon, the book has been hailed by Lee Iacocca as, “the playbook every manager should read to be sure of winning beyond the next few quarters.