Adding to MIT’s Library of Management Thinking

For MIT’s journal of business research and ideas, we edited select feature articles that had passed muster with peer reviewers. Working hand-in-glove with the articles’ corresponding authors we:

Recommended new approaches to story structure and logic flow
Line-edited the manuscripts
Provided the journal’s editors with a full set of abstracts and supporting marketing blurbs

The articles are now part of MIT-SMR’s comprehensive library of new management thinking.

MIT Sloan Management Review’s website

RECENT CASE STUDIES

Writing the “Book” on Brand Portfolio Management

Case Studies

To showcase Lippincott’s preeminence in brand portfolio management, we were selected to develop a special issue of the brand consultancy’s “Sense” journal.

Creating Content (and Context) for New Business Book

Case Studies

When he was writing his second business book, Robert A. Rudzki, president of management consultancy Greybeard Advisors, hired us to help him enhance his content and meet his deadlines.

Getting More Value From Existing Marketing Investments

Case Studies

To help branding consultancy Lippincott get the maximum benefit from its marketing investments, we repurposed the firm’s core thinking on the theme of brand strategy before, during, and after a merger.

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