Sorry, But That Really Is One Ugly Baby
When — and how — to tell a client that their “content baby” needs a makeover.
When I Rule the Strategic Content World in 2019
Hey, a guy can dream, can’t he?
The single reason why some people can’t write
What is “the Curse of Knowledge?” And why is it responsible for so much bad prose?
The 5 writers you don’t ever want on your thought leadership team
Writers aren’t all manufactured on the same assembly line. Which kind of writer is most valuable to most marketers most of the time?
Where will your next generation of thought leaders come from?
Who are your current thought leaders? How old are they? And who’ll be authoring the bulk of your company’s thought leadership in 10 years’ time?